FAQ

searchTop Common Questions & Answers

  1. What is Avatrex?
  2. Is Avatrex a printable substrate or media?
  3. You said the graphic was transferred. How is Avatrex different from thermal transfer?
  4. Which printers or presses can I use to print Avatrex?
  5. Is Avatrex available in rolls or sheets?
  6. How do I print Avatrex?
  7. What are the methods of applying Avatrex to a surface?
  8. Can Avatrex be used outdoors?
  9. Do I need to laminate the image to protect it?
  10. Is Avatrex white or clear?
  11. Which post-print processes are suitable for Avatrex?
  12. For what types of end-use applications can I use Avatrex?
  13. Once applied, can Avatrex be removed?
  14. Is Avatrex considered environmentally friendly?

1. What is Avatrex?

Avatrex is a technology that allows an image to be transported onto and conformed to virtually any surface or substrate using a variety of attachment methods, depending on the application and end use of the image.

2. Is Avatrex a printable substrate or media?

Avatrex can be described as both a substrate and media. The Avatrex technology feels like a film and can function like a printable adhesive.

3. You said the graphic was transferred. How is Avatrex different from thermal transfer?

Avatrex is an all-in-one print media and laminating film that for the most part can be printed and mounted in only two steps.

4. Which printers or presses can I use to print Avatrex?

Avatrex is designed to work on virtually all of the following print technologies for a variety of specialty applications:

  • Low-solvent and solvent inkjet
  • Latex inkjet
  • UV-curable
  • Aqueous inkjet
  • HP Indigo presses
  • Dry toner presses
  • Flexo presses
  • Offset presses
  • Desktop inkjet

5. Is Avatrex available in rolls or sheets?

Depending on the printer and/or press model, Avatrex is available in standard roll sizes for roll fed printers and presses and in standard sheet sizes for sheet-fed presses and printers. Custom sizes can be made available.

6. How do I print Avatrex?

Avatrex rolls are wound print-side out and are loaded into a printer like any other print media. We suggest using a glossy film print setting in the printer software but you can experiment with other settings that might work better for your printer and application. Avatrex sheets are engineered for flatness, fool-proof feeding, are packaged print side down, and should be acclimated to print/press room conditions.

7. What are the methods of applying Avatrex to a surface?

Depending on the end use, Avatrex is released and applied using the following methods:

  • Water: A solution of 1 gallon of warm water with a couple drops of dish soap can be used to attach Avatrex graphics to smooth non-porous surfaces such as windows, mirrors, acrylic or glass panels, appliances, walls or vehicles. The graphic should be applied print side to the surface and smoothed out using a squeegee or chamois cloth from the center out. The graphic will remain in place for as long as required. The graphic will become tighter over time if left undisturbed.
    • This method can be used on all Avatrex graphics printed with solvent, low-solvent, latex, UV-curable, dry toner, pearl and liquid toner technologies. Graphics printed with aqueous-based inkjet inks cannot be applied using water.
  • Pressure Sensitive Adhesives: Avatrex can be laminated to pressure-sensitive adhesives or transfer adhesives and be mounted to virtually any surface with which the adhesive is compatible. This method can be used to create pre-laminated labels, in-mold applications, POP/POS signage, photo merchandising appliqués, and awards.
  • Heat: A thermal laminator or a heat press can be used to mount many Avatrex graphics to any flat surface. A temperature of 270-350 degrees F is recommended. Pressure and dwell time is subject to the surface you are mounting to and the Avatrex version used. Heat and pressure will create semi-permanent to permanent applications.
    • A heat gun and soft cloth can be used to attach Avatrex to highly irregular surfaces. Once applied, the graphic should be left undisturbed overnight.
    • Avatrex can be thermally laminated or pre-coated with a thermal adhesive for permanent applications.
    • Avatrex can be thermally laminated to pre-coated boards.
  • Primers:  Ask us about primers.

8. Can Avatrex be used outdoors?

Yes. Avatrex encapsulates the inks, protecting them from UV, chemicals and other contaminants. The Avatrex surface has long-term stability. Aqueous prints need to be thoroughly sealed on the edges.  Basically, if the substrate or surface applied to can withstand the exposure, Avatrex can.

9. Do I need to laminate the image to protect it?

No. One of the unique features of Avatrex is that it has a built-in laminate. You reverse-print on the print side and then transfer the print side to the desired surface, using whichever application method is required and suitable. Once the image is transferred, you are viewing the image through a clear film layer that protects the inks and substrate from UV, chemicals and other contaminants.

10. Is Avatrex white or clear?

Avatrex is clear (gloss version) or translucent (matte version) and can be applied to a white or clear substrate.  Because it takes on the surface color or texture of the substrate applied to, applying Avatrex to colored surfaces can produce dramatic and unusual eye-catching looks. 

11. Which post-print processes are suitable for Avatrex?

Most commonly used post processes are compatible with Avatrex.

12. For what types of end-use applications can I use Avatrex?

Basically anything you want to put an image on, including substrates that cannot feed through your printer because of their size or objects you could not image before, like rocks, leather, sponges, foam, tiles, flooring and other highly irregular surfaces. Listed below is a sampling of end uses for Avatrex…

  • Art and photography
  • Photo merchandising
  • Window graphics
  • Floor/ceiling graphics
  • Vehicle/fleet graphics
  • Packaging and labeling
  • Point-of-purchase/point-of-sale
  • Identification products
  • Harsh and hazardous environment graphics and labeling
  • Industrial overlays/nameplates
  • In-mold decorations
  • Arts/crafts/hobby novelties
  • Decorative accessories/furnishings
  • Customized leather accessories
  • Wall murals
  • Retail displays

13. Once applied, can Avatrex be removed?

The method used to release and apply the graphic is determined by the durability and level of permanency required for the end use/application:

  • Temporary graphics applied with water and soap to smooth surfaces such as windows, mirrors, vehicles, walls or boards can be removed either by picking up and releasing an edge and gently pulling toward you at a 90 degree angle. If the graphic has been in place for a longer period and/or exposed to heat and will not remove easily, you can remove it by thoroughly saturating the graphic with a water/soap solution. Allow the solution to soak into and around the graphic. Do not allow the graphic to dry. Start to peel an edge and pull gently toward yourself at a 90-degree angle.
  • Removability of graphics applied with heat and pressure is subject to the type of surface to which the graphic was mounted.
  • Graphics applied with pressure sensitive adhesives are subject to the permanence or removability of the adhesive used.

14. Is Avatrex considered environmentally friendly?

Yes. Listed below are only some of the reasons:

  • Avatrex technology is based on water-based chemistries
  • Avatrex does not contain any PVCs
  • Avatrex eliminates the need for an over-laminate
  • Avatrex does not contain any materials not approved by the RoHS initiative
  • Avatrex is a direct replacement for PVC in many to most graphics applications
  • Avatrex has a smaller carbon footprint
  • Foam and other mounting boards created with Avatrex can be re-used when the Avatrex graphic is removed