Avatrex™ – Award Winning Technology

Imagine printing one material to produce all kinds of specialty graphics for events, trade shows, retail environments, promotional materials, labels and packaging, crafts, book covers, and much more.


Imagine minimizing downtime and maximizing output.


Imagine being able to produce applications you couldn’t before because you didn’t have the right equipment. Avatrex Transportable Imaging Technology makes all of this a reality. Avatrex is not a paper and it’s not a film. You could say it’s a printable adhesive. Ultimately, it’s a technology that adapts to whatever you need it to do. And, since Avatrex Transportable Imaging takes on the color and texture of the substrate, heavily textured or embossed surfaces can now be decorated with full-color, photographic images and graphics.


Avatrex is currently available in both glossy and matte versions for aqueous, solvent, low-solvent, UV-curable and latex wide-format inkjet printers, and HP Indigo presses.


Avatrex 6500 Matte for HP Indigo presses was awarded a 3 Star rating by RIT HP Indigo WS 6000, WS6600, WS2000, WS4000, WS4600 and WS4050/4500 presses in February 2013. In May, 2013, Avatrex was the first substrate to be certified on the HP Indigo 5600 single-shot and with a 3-Star rating.


RIT Labels & Packaging Substrate Evaluation Report: Available here

RIT HP 5600 Single-Shot Certification: Available here

RIT HP 5600 Single-Shot Report: Available here


Avatrex technology was also named a recipient of a Print Industries of America 2012 InterTech Technology Award that judges selected for being truly innovative and for the significant impact the technology is expected to have on the graphic communications industry.

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